Today we celebrate World Tourism Day, dedicated to recognizing the transformative power of travel and exploring our exciting world.

A day born with the purpose of making the international community aware of the social, cultural, political and economic value of tourism, as well as its ability to contribute to achieving the Sustainable Development Goals.

Amidst the diversity of cultures, landscapes and unique experiences unique experiences that the Earth has to offer, we realize the importance of the travel industry and its professionals, who make it possible for our travel dreams to become realities. Tourism not only enriches our lives, but also the lives of communities and cultures around the world.

The magic of traveling

Travel goes beyond simply visiting new places; it is an opportunity to learn, grow and connect with our environment and the people who inhabit it. From breathtaking natural wonders to metropolises steeped in the past, each destination has a story to tell and a lesson to teach. Tourism invites us to explore these stories and to be ambassadors of cultural diversity.
Coche 4x4 con personas y tres elefantes de fondo en Tanzania

Tourism professionals, architects of experiences

Behind every memorable trip, there is a team of tourism professionals who work tirelessly to make it happen. From travel planners and organizers to product developers, each plays an essential role in creating unique experiences for every traveler. These experts are true architects of our adventures, combining destinations, activities and details to make each trip exceptional.
Personas frente a un photocall naranja

NUBA: Innovating the world of tourism

As a leading company in the sector, NUBA has demonstrated a constant commitment to excellence and creativity. Our team not only organizes itineraries, they elevate the art of travel to new heights, creating stories and memories that will last a lifetime, and providing our clients withaunique and exclusive vision of the world.

NUBA’s strength lies in having managed to merge that of our professionals with an unwavering passion for discovering the extraordinary. NUBA travel designers are more than just itinerary planners; They are storytellers who transform our clients’ desires and dreams into palpable realities. Their in-depth knowledge and ability to understand travelers’ individual needs allow them to create customized trips that exceed their expectations, leaving indelible marks on all of them.

In a world where the travel industry is constantly evolving, NUBA remains at the forefront, anticipating trends and offering experiences that always go beyond the conventional. Each itinerary we design is a masterpiece in itself, created with passion and dedication. NUBA travelers not only explore the world, but discover a deeper sense of appreciation for the different cultures, traditions and natural beauties our planet has to offer.

We are very proud to be part of this rewarding and necessary industry.

Happy World Tourism Day!

Celebrating World Tourism Day, the world awaits

Celebrating World Tourism Day, the world awaits

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experiencias NUBA

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Historias de BITÁCORA

NUBA has organized an exceptional event at the majestic Arriluce Palace in Bilbao, to present Los Cabos, a unique destination in Mexico.

En NUBA creemos que un destino no solo se visita, se vive. Con esta convicción nació Shapes by NUBA, un concepto innovador que convierte el arte, la gastronomía y el bienestar en la esencia de cada viaje. Ahora, de la mano de Euskadi Basque Conuntry Confidential, te abrimos la puerta a un territorio fascinante, a través de tres propuestas exclusivas que transforman la manera de viajar y convierten cada instante en Euskadi en una experiencia irrepetible.

Union Square has always been a meeting point in New York: markets, street art, historic bookstores, and an energy that shifts with every season. Facing the park, a 1911 Beaux-Arts building has reopened its doors after a complete renovation: W New York – Union Square. A hotel that blends contemporary style with the vibrant life of downtown.

NUBA has organized an exceptional event at the majestic Arriluce Palace in Bilbao, to present Los Cabos, a unique destination in Mexico.

Hay lugares donde el vino no se bebe: se vive. En el Valle de Okanagan, en la Columbia Británica, cada sorbo es un paisaje, cada viñedo una estación, cada copa una historia contada entre lagos y montañas. Aquí, donde el sol del verano madura lentamente las uvas y el otoño pinta las colinas de escarlata y oro, el vino se convierte en un viaje en sí mismo.