An exciting journey through the art and culture of Spain with Shapes by NUBA, where you can live exclusive artistic experiences.

Inspired by a villa, understood as the ideal home for our clients, this event was a multi-sensory immersion in four trending destinations for incentive travel in 2025.

Designed to offer a unique and immersive experience, “Villa NUBA” captured the essence of luxury travel and customized events.

A Journey Through the Senses

The event began with a warm welcome by Pedro Domínguez, General Manager of NUBA, Verónica Tabares, Director of MICE and DMC of the company, and Daniel Miranda, Commercial Director. During their presentation, they shared NUBA’s vision and mission in the field of incentive travel and events, highlighting emerging trends for 2025. With a special dynamic, they managed to capture the attention of all attendees, setting the stage for a night full of discoveries and experiences.

The centerpiece of the event was a dynamic activity, carefully designed to explore four trending destinations through a unique sensory experience. The countries were presented through the senses, offering guests a deep and educational immersion in each of them.

South Korea: Smell

The journey began in South Korea, represented through the sense of smell. Guests participated in an olfactory tasting of Jo Malone London‘s Intense collection, evoking the essence of the Asian country.

NUBA proposes an incentive travel program in South Korea that combines the rich tradition and modernity of the country with experiences that include the changing of the guard ceremony at the Gyeongbok Palace, visits to the Gwangjang Market, the Demilitarized Zone, dinners at the Seoul Museum of Contemporary Art; or an exciting bullet train ride to Busan, where travelers can enjoy a scenic cable car, a tea ceremony with a monk and the serenity of the Ahopsan Bamboo Forest.

Peru: Gusto

The next destination was Peru, explored through the sense of taste. Attendees tasted exquisite Peruvian cuisine, including iconic dishes such as ceviche.

Peru is described as a dream between the sea and the clouds, where the sincerity of its people and the richness of its culture invite you to stay. NUBA offers exclusive activities for incentives such as a visit to Machu Picchu on the Hiram Bingham Train, a gala dinner at the San Francisco Convent in Cusco with a show of Andean gods or gastronomic workshops that allow travelers to immerse themselves in the culinary diversity of the country.

Villa NUBA” event at Rosewood Villa Magna Madrid

Villa NUBA” event at Rosewood Villa Magna Madrid

season

experiencias NUBA

Muy pronto

Historias de BITÁCORA

Entre el Pacífico y las montañas de British Columbia, Vancouver tiene una forma muy particular de sentirse. Es una ciudad donde el paisaje nunca desaparece del todo. Desde el centro siempre aparecen las montañas al fondo, los bosques llegan hasta la orilla del mar y la naturaleza forma parte del ritmo cotidiano.

Hay temporadas que no se entienden desde el calendario, sino desde la manera en que transforman ciertos lugares. El verano es una de ellas. No porque todo ocurra en él, sino porque hay destinos que solo se revelan completamente bajo su luz: días que se alargan, temperaturas que permiten habitar el exterior y paisajes que cambian de escala cuando se recorren sin prisa.

Viajar por el mundo en un solo trazo fluido es resistirse a la fragmentación. En una era marcada por la velocidad y la inmediatez, el Four Seasons Private Jet Experience propone algo más consciente: un viaje concebido desde la continuidad, donde las culturas se descubren en secuencia y el significado se profundiza con cada transición. Más que una suma de destinos, esta experiencia construye una narrativa. Los paisajes dialogan entre sí, las historias resuenan a través de los continentes y el ritmo del viaje se desacelera lo suficiente para permitir una presencia auténtica. La distancia deja de ser algo que se conquista para convertirse en algo que se habita.

Hay lugares a los que se llega con la intuición de que transformarán la idea que se tiene de un destino. Y luego ahí está Siari, a Ritz-Carlton Reserve: un santuario que no se presenta, sino que se revela lentamente, como una línea de costa que parecía haber estado esperando desde siempre.