A new year opens a horizon of opportunities to rediscover the world from renewed perspectives. Find out where to travel in 2025!
At NUBA, experts in exclusive and tailor-made travel, we continue to explore the world to create unique experiences, unveiling new iconic destinations and lesser-known secret corners. Because true luxury is not only traveling, but traveling where few have gone before.
This 2025, we invite you to enjoy exceptional boutique accommodations, personalized services and moments that go beyond extraordinary. Each of our selected destinations combines privacy, exclusivity and an authentic connection to the essence of each place.
Are you ready to discover the most desirable destinations of 2025? Here is our selection of the Top 10 NUBA 2025 Destinations.
Botswana
Leading our ranking as the favorite destination of 2025, Botswana presents itself as the epitome of luxury in nature. This wildlife sanctuary surprises with its breathtaking landscapes: from the endless plains of the Okavango Delta, to its infinite starry skies. Here, exclusivity reaches its maximum expression in boutique lodges perfectly integrated into the environment, where you can enjoy the best safari in Botswana and unique encounters with the most impressive wildlife in Africa.
Italy
Italy returns in 2025 as a timeless classic, but with a renewed perspective and full of light. This year, we propose you to discover its most intimate secrets: exclusive villas in Tuscany, enchanting vineyards in Sicily and the magical Aeolian Islands, where time seems to stand still. In Italy, every corner is a masterpiece, every dish a tribute to life and every sunset a unique postcard that will remain engraved in your memory. Dare to explore the most authentic and sophisticated Italy this year.
3. Indonesia
Indonesia will dazzle in 2025 with its infinite diversity. From the majestic temples of Borobudur, which emerge through the mist at dawn, to the imposing Komodo dragons that rule the eastern islands, this destination is a veritable symphony of cultures, landscapes and adventures. Do you dare to explore the crystal-clear waters of Raja Ampat, home to one of the richest marine ecosystems on the planet? In Indonesia, every day is a new discovery.
4. South Korea
South Korea remains unshakable in the ranking, inviting us to explore its vibrant mix of ancient and modern. This 2025, be seduced by the serenity of traditional hanok in Gyeongju and temples hidden among mist-shrouded mountains, while experiencing the vibrant energy of Seoul. Don’t miss the opportunity to enjoy an authentic banchan feast, a gastronomic expression that captures the essence of a culture that moves forward into the future without losing its connection to its ancestral soul. South Korea awaits you with experiences that transcend time.
5. New Zealand
If adventure had a home in 2025, it would be New Zealand. From the golden beaches of Abel Tasman to the majestic snow-capped mountains of Fiordland, this country is a true paradise for thrill-seekers and nature lovers. Sail crystal clear waters, hike over towering glaciers or immerse yourself in the rich Maori culture, all in one unforgettable trip. New Zealand is not just a destination, it is an invitation to live adventure at its best.
6. South Arabia
Saudi Arabia continues to fascinate in 2025 with dramatic landscapes and an undiscovered cultural heritage. This year, marvel at the ancient ruins of AlUla, where history comes alive in the sands, or venture through the endless dunes of the Rub al-Khali desert. With a unique contrast between futuristic architecture and Bedouin traditions, this destination offers an unforgettable experience that combines past, present and future in a single journey. Saudi Arabia awaits you to reveal its most captivating secrets.
7. Bhutan
Bhutan, shrouded in the mystery of the Himalayas, reappears in our selection of Top NUBA Destinations for 2025; the dragon kingdom is unparalleled. Nestled in the heart of the Himalayas, this unique country is a sanctuary where happiness is a national priority and nature is revered as sacred. Dare to hike to the iconic Tiger’s Nest monastery, breathe in the pure air of the majestic mountains and be enveloped by the serenity of this fascinating destination. Bhutan is not just a place, it is a soul-transforming experience.
8. Namibia
Namibia invites us in 2025 to discover its raw beauty, where landscapes stretch to the horizon and the silence of the desert is deafening. From the iconic red dunes of Sossusvlei to the mysterious Skeleton Coast, this country offers a natural setting of epic proportions that captivates the senses. Here, the silence of the desert speaks to the soul and a safari not only connects you with wildlife, but also with yourself. Namibia is a unique experience that redefines the concept of adventure and connection with nature.
9. Mexico
Mexico returns in 2025 as a favorite with its unique vitality, a country where every corner tells a story. From the mystical cenotes of the Yucatan Peninsula to the colorful markets of Oaxaca, this country offers a perfect fusion of culture, nature and gastronomy. Here, traditions are celebrated to the rhythm of mariachi music, while the authentic flavors of its cuisine envelop you in a unique sensory experience. Mexico is not just a destination, it is a journey to the heart of its vibrant essence.
Japan
Last but not least, Japan closes our Top NUBA Destinations 2025 with a flourish. A country that never stops reinventing itself. This year, we take you beyond Tokyo and Kyoto, to the majestic Japanese Alps and the serene coast of Setouchi, where modern art coexists with charming traditional villages. In Japan, every experience is a delicate balance of old and new, natural and urban. A destination that embodies the essence of innovation and tradition, perfect to top off our selection of unforgettable adventures.
2025: The Year of Your Unforgettable Adventures
The world is full of destinations that inspire, transform and leave their mark, and 2025 promises to be a year to explore the extraordinary. From remote landscapes to unknown cultures, each of the destinations selected in our Top NUBA Destinations 2025 offers unique experiences designed to awaken your senses and enrich your spirit. Now, more than ever, is the time to dare to live new adventures, create indelible memories and discover places that will mark your personal history.
Are you ready to start your next big adventure with NUBA?
