Zurich represents one of the most fascinating aspects of Switzerland.
Situated on the shores of Lake Zurich and surrounded by some of the country’s most iconic landscapes, the city combines cultural tradition, contemporary innovation, and a lifestyle characterized by quality, discretion, and attention to detail.
Art, design, gastronomy, and nature coexist here in perfect harmony, shaping a vibrant city that offers a different way to discover Switzerland: more leisurely, more cultural, and deeply inspiring.
Beyond its elegant boulevards and renowned art scene, Zurich offers access to carefully curated experiences, making it the perfect starting point for discovering a different side of Switzerland.
Zurich: A Blend of Art, Design, and Creativity
To speak of Zurich is to speak of one of Europe’s most fascinating cultural scenes. From major art collections to spaces dedicated to contemporary design, the city invites visitors to discover centuries of creativity through experiences designed for those seeking a deeper connection with culture.
With NUBA, access goes beyond conventional visits: private curatorial tours of the sophisticated Rämistrasse, privileged access to the Kunsthaus Zürich and the Zurich Design Museum, VIP experiences at the Zurich Opera House and the Tonhalle Zürich with behind-the-scenes access, as well as the opportunity to participate in events such as Zürich Art Weekend or Zürich Design Weeks through exclusive meetings with artists and curators.
A different way to experience culture, discovering the places, people, and stories that shape Zurich’s creative identity.
Custom-Designed Cuisine
Gastronomy has become one of Zurich’s major creative forces. Award-winning restaurants, innovative chefs, and an ever-evolving culinary scene blend with Swiss tradition to create unique dining experiences.
From private dinners in historic villas, art galleries, or lakeside venues, to meetings with local chefs, private events at Michelin-starred restaurants, or exclusive wine tastings led by some of the country’s most renowned sommeliers, each experience offers a chance to understand the region, its culture, and its way of life through food and drink.
The Luxury of Time and Well-Being
Few European cities combine urban energy and well-being quite so well.
Zurich’s connection to wellness is deeply rooted in privacy and excellence. The city is home to some of Europe’s most advanced centers, where visitors can enjoy completely private spas, programs designed by longevity specialists, cutting-edge medical-aesthetic treatments, and personalized wellness experiences.
The proximity to the water and natural surroundings also adds a unique dimension to the experience, allowing guests to enjoy a combination of wellness, privacy, and nature.
Exclusive experiences that define the destination
With NUBA, Zurich offers access to experiences that are hard to find in other destinations.
Learning about the work of the master watchmakers at IWC Schaffhausen through private tours of their workshop—and even participating in the personalized creation of a one-of-a-kind timepiece—or discovering the secrets of Swiss fine chocolate-making alongside renowned master chocolatiers offers a glimpse into some of the country’s most prestigious artisanal traditions.
The experience can continue with intimate encounters with artisan Peter Nitz, an international leader in leather goods; personal shopping sessions with access outside regular hours at Globus or at some of the most prestigious boutiques on Bahnhofstrasse; or cruising Lake Zurich on a private yacht are just some of the options that reveal a more intimate and exclusive side of the city.
For those seeking even more unique experiences, the city also offers high-profile events, private meetings with collectors, experts, and renowned artisans, as well as access to circles usually reserved for a select few.
Where to Stay in Zurich
Zurich’s hotel scene reflects many of the qualities that define the city: tradition, design, innovation, and an attention to detail deeply rooted in the local culture. From historic lakeside hotels to elegant urban retreats surrounded by nature, the destination offers some of Switzerland’s most intriguing spots for those seeking to combine location, cuisine, and wellness.
Among them is the historic Baur au Lac, which has been welcoming guests since 1844 and remains in the hands of the seventh generation of the founding family. Located in the heart of Zurich, set within its own private park and offering views of the lake and the Alps, it is within walking distance of the city’s main luxury shopping districts and financial district. Known for its discreet service, its welcoming atmosphere for guests of all ages, and its close ties to local art and culture, the hotel rounds out the experience with a carefully curated culinary offering.
Nestled in the hills surrounding the city, The Dolder Grand combines breathtaking views of the lake and the Alps with an outstanding culinary experience, an impressive collection of contemporary art, and one of the country’s most renowned wellness centers. Its character as an urban retreat makes it an ideal choice for balancing the hustle and bustle of downtown with moments of relaxation surrounded by nature.
Located on the shores of the lake, La Réserve Eden au Lac offers a more contemporary take on hospitality. Reimagined by Philippe Starck, this iconic building combines the historical legacy of its origins with a modern and sophisticated aesthetic, making it one of the most attractive destinations for those who wish to discover Zurich’s most creative and cosmopolitan side.
The best gateway to discovering Switzerland
Zurich’s location allows visitors to combine the city’s cultural vibrancy with some of Switzerland’s most spectacular landscapes.
From Lake Zurich to the country’s grand alpine lodges, the possibilities are virtually limitless. Helicopter transfers offer an exceptional way to connect these two worlds, flying over lakes, mountains, and valleys before landing at some of the most exclusive lodges in the Alps.
