Luxury has evolved. It is no longer just a matter of exclusivity, but of meaning. At NUBA, we have been redefining the art of travel for 30 years, designing experiences that go beyond the conventional.
Today, we are taking another step forward with a transformation that not only renews our image, but also strengthens our essence.
NUBA’s visual identity is evolving to reflect what we have always been: a global, innovative and pioneering brand in luxury tailor-made travel. But this change is much more than aesthetics, it is a statement of intent. A reaffirmation of our philosophy and our commitment to excellence.
A manifesto that defines us
Traveling with NUBA is to enter into a personal story, tailor-made for each traveler. We design each experience with precision, exclusivity and authenticity, exploring the most unique corners of the world. We move away from the ordinary to offer tourism that has a positive impact on each destination, always keeping our promise of innovation and excellence.
Our essence remains intact, but our approach is even more ambitious. We want NUBA to be the definitive reference for the contemporary traveler who seeks authentic, personalized luxury without artifice.
Pablo del Pozo, President of NUBA
A timeless image that looks to the future
The evolution of our image is the visual expression of our philosophy. Our new logo conveys modernity and minimalism. The clean lines reflect precision, while the combination of curved and straight lines symbolizes the duality between structure and freedom. Our earthy color palette connects with our roots and conveys calm, sophistication and a deep respect for the world we explore.
We present a perfect balance between subtlety and forcefulness; a timeless visual identity that allows us to continue leading the industry, maintaining the essence of NUBA and projecting it into the next 30 years.
Solid pillars for a new stage
This transformation is not only reflected in our image, but also in the consolidation of our values. At NUBA, safety, differentiation, personalization, comfort and exclusivity are the foundations on which we build each trip.
We are committed to constant innovation and the pursuit of excellence, with a team of expert travel designers who work tirelessly to exceed the expectations of the most demanding clients.
NUBA’s business strength, together with our commitment to talent and international expansion, reinforce our commitment to sustainable and responsible luxury tourism. NUBA is, and always will be, a big family, where our Travel Advisors are the best ambassadors of our passion for travel.
New business lines, the same essence
To accompany our transformation, we consolidated four business lines that reinforce our global presence and our leadership in the luxury sector:
- – NUBA: The essence of our company. We design exclusive and tailor-made trips, with privileged access to the most important destinations destinations and absolute personalization in every detail. Our team of travel designers works hand-in-hand with each client to create unique itineraries, integrating private experiences and unrepeatable moments that reflect their lifestyle.
- – NUBA Luxury Incentives & Events: Corporate travel, events events and incentive programs designed to inspire, connect and elevate brand experiences. From strategic meetings to custom-designed experiences for companies, NUBA Luxury Incentives & Events companies most demanding companies. We design each event with meticulous planning and a unique approach that reinforces each company’s identity and values.
- – NUBA Insider: Our hosts in Spain y Mexico. With in-depth knowledge and an exclusive network, we create luxury itineraries that guarantee exceptional experiences. We take care of every detail, from access to exclusive locations to the design of customized experiences, ensuring total immersion in the essence of each destination.
- – NUBA Lab: A space where we turn our experience into an opportunity for brands and companies in the luxury sector. We help develop innovative strategies, exploring new forms of personalization and differentiation. We design pioneering experiences and generate strategic alliances that raise the standard of exclusivity, offering tailor-made solutions for brands seeking to reinvent themselves in the luxury market.
The beginning of a new era
The new NUBA is the result of three decades of experience, evolution and passion for travel. This transformation is a reflection of our desire to continue leading the luxury sector with a unique value proposition. An evolution that respects our origins and strengthens our future, with solidity, honesty, exclusivity and innovation as the cornerstones.
A new chapter begins, but the essence remains intact: we continue to explore, innovate and design experiences that transcend time, because at NUBA, the journey never ends.
