NUBA continues to strengthen its international presence.
Our entry into Virtuoso®, the world’s leading global network in luxury travel, reinforces our position in the high-end travel segment and connects us to a global platform that brings together some of the industry’s most influential partners.
The integration into Virtuoso includes both our outbound travel agency, NUBA, and our DMC, NUBA Insider, which will operate as a specialized partner in Spain and Portugal. Through this dual presence, we expand our ability to connect international travelers with exclusive experiences across the region, while gaining access to a global network of top-tier hotels, destinations, and travel partners.
A unique way of understanding travel
For us, travel is not just about choosing a destination, but about crafting experiences that become lasting memories.
Since the beginning, we have worked with the ambition of redefining the concept of travel, creating transformative experiences that inspire and enrich, always guided by originality, individuality, and a vision of luxury rooted in meaning and emotion.
We design each itinerary on a fully personalized basis, creating unique stories shaped by knowledge, sensitivity, and meticulous attention to detail. This way of traveling is supported by an international network of carefully selected partners and a strong commitment to respecting the places and communities we visit, promoting responsible tourism with a positive impact on every destination.
Shapes by NUBA, new ways to explore the world
Within our creative universe, Shapes by NUBA is one of the projects that best reflects our identity. It is a collection of experiences conceived from a different perspective, centered on art, gastronomy, and wellness, inviting travelers to discover the world through new cultural and natural sensibilities.
Each proposal is created with the intention of going beyond the traditional journey, shaping experiences that surprise, inspire, and leave a lasting impression on those who live them.
Expanded global access
Virtuoso® brings together more than 1,200 agencies and 20,000 advisors across 58 countries, and maintains preferred partnerships with over 2,300 hotels, resorts, airlines, cruise lines, and tour operators worldwide.
Being part of this network allows us to expand our access to privileged partnerships, exclusive experiences, and distinctive benefits for our travelers, strengthening our ability to design unique journeys and to further elevate the level of personalization that defines every NUBA experience.
Our integration into Virtuoso® marks a new step in our journey and reaffirms our way of understanding travel: through knowledge, creativity, and access to the very best the world has to offer.
