The après ski is more than a complement to the ski trip; it is a lifestyle full of unique experiences.
In the world of skiing, après ski has become an essential part of the experience; it’s not just the end of the day, for winter sports enthusiasts it’s an experience as varied as the slopes themselves.
On NUBAwe understand that skiing is just the beginning of a journey that combines adventure, relaxation and exclusivity and après ski becomes an extension of our passion for creating unique and unforgettable experiences.
What is après ski?
The French term, which literally means “after skiing,” encompasses all those activities that skiers and winter sports enthusiasts can enjoy at the end of a day in the mountains. From relaxing moments in spas and hot springs to vibrant evenings with live music and high-altitude gastronomy, après-ski redefines the experience of being in the snow.
In the words of Piter Padilla, NUBA’s expert Ski Coach: “The après-ski is a very wide range. For some, it’s the time to enjoy a beer right after skiing, a very typical tradition in Austria. In France, for example, live music and DJs liven up these magical hours. For others, après-ski is an opportunity to explore all that a ski trip has to offer: from fine dining restaurants, ice skating or fat bike trails through snowy landscapes, to relaxing hot springs or even light aircraft and helicopter flights.”
Après-ski is ultimately an invitation to discover what lies beyond the slopes. Many large resorts have exclusive shopping arcades, while other destinations offer experiences such as exploring local churches, enjoying dinner at a top restaurant or venturing into exciting activities like snow sledding, mushing or snowmobiling.
“Although the skiing is the main course, it is the experiences that complement the trip that really enrich it.” – Piter Padilla
The origin of après ski
Although its popularization came in the French Alps during the 1950s, the concept of gathering and celebrating after a day’s skiing has much older roots. In the 19th century, skiers in Norway would end their days with local drinks such as aquavit, while sharing stories in front of the fire.
What began as a simple tradition has evolved into a global phenomenon ranging from exclusive parties to moments of relaxation in unique natural settings. The aprés ski is much more than an activity, it is a lifestyle that celebrates the spirit of the mountain.
Personalized experiences: Après ski at NUBA destinations
Relaxation and Wellness
For those looking to unwind after a day on the slopes, apres ski offers unparalleled wellness experiences.
In Iceland, Deplar Farm’s private geothermal baths become a warm refuge surrounded by icy landscapes, while the northern lights illuminate the sky. In Japan, traditional onsen offer thermal baths with spectacular views, accompanied by private dinners highlighting the best local flavors. Switzerland, Gstaad and Zermatt also stand out for their luxury spas and exclusive treatments, ideal for revitalizing body and mind after a day in the snow.
Party and Fun
The après ski is also synonymous with celebration, and some destinations take this experience to the next level.
In Austria, Zillertal combines the best live music with panoramic views from alpine huts, which turn into a real party every evening. France, meanwhile, stands out with Megève, a destination where bars with DJs in the mountains create a sophisticated atmosphere that culminates with dinners in Michelin-starred restaurants. The Dolomites in Italy are not far behind, with their iconic rifugi, where Italian wines and local gastronomy are enjoyed under the starry sky.
Winter Adventures
For the more adventurous, après ski is the gateway to unique experiences that extend the excitement of the day.
In Wyoming and Montana, Jackson Hole and Big Sky offer dog sledding, snowmobiling and mountain lodge dining that capture the spirit of the Old West. In Canada, Whistler combines its vibrant bar scene with activities such as ice skating and exploring snowshoe trails. Finally, in Chile, the imposing Andes Mountains are the perfect setting for touring unique landscapes on snowmobiles and enjoying acclaimed Chilean wines in cozy lodges.
Why experience après ski with NUBA?
On NUBAwe design exclusive itineraries that combine the art of skiing with the best après ski activities, selected from the most sophisticated destinations in the world.
With our Ski Coaching by NUBA, you will have access to the most exclusive après ski experiences, thanks to the knowledge of our experts, as well as perfecting your technique in the best conditions, with specialized coaches who will guide you in your progress and allow you to get the most out of every day on the snow.
Imagine relaxing in a Japanese onsen after a day in the snow, enjoying a lively party in the Alps or losing yourself in winter landscapes that only the most exclusive destinations can offer. With NUBA, every detail is carefully planned to exceed your expectations.
Living the après ski with NUBA is much more than a simple complement to skiing; it is an extension of the experience itself, designed to make your trip unforgettable.
