Switzerland

Protected by mountains as ancient as the continent they rise from, Switzerland is a pure treasure, adorned with snow that blankets the landscape each winter. It is a country that balances nature, innovation, and gastronomy like few others. With the precision of its iconic cuckoo clocks, Switzerland excels in crafting some of the finest cheeses in the world while preserving and sharing its vast valleys, lush meadows, and towering gray peaks.

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Switzerland
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St Moritz Suiza
“A person who triumphs is someone who has faith in their ability to succeed.”

In its serene and quaint villages, with charming houses and cobbled lanes, the most cherished traditions of the country remain integral to the daily life of the Swiss, who uphold them with pride and warmth. At the same time, cities like Geneva, Zurich, and Bern are leading the way into the future, innovating and captivating all who visit.

The best kept secret of the Alps
Festival Internacional Alphorn, Nendaz, cantón de Valais, Suiza, Europa
Paseo en Barco Suiza
Alpes suizos, valle de Lauterbrunnen, cascada de Staubbach, Europa
Chalet Pelerin Suiza

Switzerland has made luxury and refinement its trademark, a globally acknowledged symbol of distinction. Everywhere you turn, from crystal-clear lakes mirroring snow-covered mountains to chocolate boutiques offering pure indulgence in every piece, excellence reigns supreme. It’s no surprise that visitors are enchanted by the sophistication of its spas or drawn to the watch shops, where craftsmanship and innovation unite to create true masterpieces of precision.

In the heart of the mountains

temporada

Switzerland is ideal to visit in summer, when the temperatures are perfect for exploring the country, and in winter, when it becomes a paradise for ski enthusiasts.
CLIMA

Mountain Continental

Temperatura

Average 11°C

Calendario

June to September or November to January

día a día

Cool days and nights with considerable temperature drops

experiencias NUBA

Reloj taller Suiza

Watchmakers for a day

To design and assemble by hand a fully customized luxury watch, experiencing the care put into these pieces, in a watchmaking workshop in Geneva.
Engadin Lago barco Suiza

The great lakes

Say goodbye to the sun as you lose yourself behind the mountains from a luxury boat, over the crystal clear waters of the Engadin lakes and while enjoying an exquisite aperitif based on local products.
Queso Suiza

Cheesemakers for a day

Travel back in time with a particular, little-known trekking route, to learn about the work of the Swiss cheese makers of Interlaken and participate in the traditional process, as it was done 200 years ago.
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Historias de BITÁCORA

The Art of Stillness_ Japan’s Most Beautiful Ryokans

In Japan, luxury doesn’t speak. It listens. It lives in the pause between movements, in the scent of cedar after rain, in a cup of tea poured without a word. For centuries, the ryokan has embodied that quiet perfection — hospitality as ritual, simplicity as sophistication, and nature as architecture. Today, a new generation of ryokans is reimagining that heritage for the modern traveler. Some preserve the old ways untouched; others reinterpret them through design, gastronomy, and architecture that feel both timeless and entirely new.

The World’s Most Beautiful Ski Resorts

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Maldives, Fiji & Bora Bora_Which Paradise Is Right for You_

Paradise isn’t one-size-fits-all. The same turquoise that soothes in the Maldives might thrill in Fiji or mesmerize in Bora Bora. For travelers in search of serenity, connection, or discovery, these islands promise beauty—but in very different forms. Choosing between them isn’t about geography. It’s about identity.

Mexico for the Modern Traveler

There’s a new Mexico emerging—one that exists beyond the postcards and the predictable. For the modern traveler, Mexico is not just a destination but a state of mind: creative, layered, and alive with contrasts. It’s a country where design meets tradition, where centuries of culture coexist with a generation that’s redefining what modern luxury feels like.

The Art of Slow Travel: Discovering Beauty at a Different Pace

For years, travel was measured by quantity—how far, how fast, how many stamps in a passport. But the new luxury traveler is unlearning that rhythm. Slow travel isn’t about distance or duration; it’s about presence. It’s the art of staying long enough to listen, of letting a place unfold instead of consuming it.

Luxury Yachting: The New Way to Explore the World

Luxury yachting is no longer about the yacht itself—it’s about what it allows you to experience. Privacy, rhythm, and perspective. A return to travel where time bends to your will and the horizon becomes your only itinerary. Across the Mediterranean, the Indian Ocean, and the Pacific, a new generation of vessels is redefining what it means to explore the world by sea.

Switzerland