Switzerland

Protected by mountains as ancient as the continent they rise from, Switzerland is a pure treasure, adorned with snow that blankets the landscape each winter. It is a country that balances nature, innovation, and gastronomy like few others. With the precision of its iconic cuckoo clocks, Switzerland excels in crafting some of the finest cheeses in the world while preserving and sharing its vast valleys, lush meadows, and towering gray peaks.

St Moritz Suiza
“A person who triumphs is someone who has faith in their ability to succeed.”

In its serene and quaint villages, with charming houses and cobbled lanes, the most cherished traditions of the country remain integral to the daily life of the Swiss, who uphold them with pride and warmth. At the same time, cities like Geneva, Zurich, and Bern are leading the way into the future, innovating and captivating all who visit.

The best kept secret of the Alps

Switzerland has made luxury and refinement its trademark, a globally acknowledged symbol of distinction. Everywhere you turn, from crystal-clear lakes mirroring snow-covered mountains to chocolate boutiques offering pure indulgence in every piece, excellence reigns supreme. It’s no surprise that visitors are enchanted by the sophistication of its spas or drawn to the watch shops, where craftsmanship and innovation unite to create true masterpieces of precision.

In the heart of the mountains

temporada

Switzerland is ideal to visit in summer, when the temperatures are perfect for exploring the country, and in winter, when it becomes a paradise for ski enthusiasts.

Mountain Continental

Average 11°C

June to September or November to January

Cool days and nights with considerable temperature drops

experiencias NUBA

Reloj taller Suiza

Watchmakers for a day

To design and assemble by hand a fully customized luxury watch, experiencing the care put into these pieces, in a watchmaking workshop in Geneva.
Engadin Lago barco Suiza

The great lakes

Say goodbye to the sun as you lose yourself behind the mountains from a luxury boat, over the crystal clear waters of the Engadin lakes and while enjoying an exquisite aperitif based on local products.
Queso Suiza

Cheesemakers for a day

Travel back in time with a particular, little-known trekking route, to learn about the work of the Swiss cheese makers of Interlaken and participate in the traditional process, as it was done 200 years ago.

Historias de BITÁCORA

Italy is not a discovery — it’s a rediscovery. Beneath its postcard icons lies another country: quieter, more deliberate, infinitely more human. It’s found in towns where time slows, where the light feels softer, and where artisans still work not for fame, but for form. This is Italy at its most intimate — not to be seen, but to be felt. Five places where Italy reveals its quietest, most enduring soul.

Wellness is no longer a retreat—it’s a revolution. Across the world, the idea of taking care of oneself has evolved from indulgence to intention. Once defined by spa rituals and detox menus, luxury wellness has now become a science—one that blends technology, medicine, and mindfulness to restore not only the body, but the pace of life itself. From the Swiss Alps to the Riviera Maya, a new generation of sanctuaries is redefining what it means to feel well. Today, a new generation of ryokans is reimagining that heritage for the modern traveler. Some preserve the old ways untouched; others reinterpret them through design, gastronomy, and architecture that feel both timeless and entirely new.

In Japan, luxury doesn’t speak. It listens. It lives in the pause between movements, in the scent of cedar after rain, in a cup of tea poured without a word. For centuries, the ryokan has embodied that quiet perfection — hospitality as ritual, simplicity as sophistication, and nature as architecture. Today, a new generation of ryokans is reimagining that heritage for the modern traveler. Some preserve the old ways untouched; others reinterpret them through design, gastronomy, and architecture that feel both timeless and entirely new.

Paradise isn’t one-size-fits-all. The same turquoise that soothes in the Maldives might thrill in Fiji or mesmerize in Bora Bora. For travelers in search of serenity, connection, or discovery, these islands promise beauty—but in very different forms. Choosing between them isn’t about geography. It’s about identity.

Paradise isn’t one-size-fits-all. The same turquoise that soothes in the Maldives might thrill in Fiji or mesmerize in Bora Bora. For travelers in search of serenity, connection, or discovery, these islands promise beauty—but in very different forms. Choosing between them isn’t about geography. It’s about identity.

There’s a new Mexico emerging—one that exists beyond the postcards and the predictable. For the modern traveler, Mexico is not just a destination but a state of mind: creative, layered, and alive with contrasts. It’s a country where design meets tradition, where centuries of culture coexist with a generation that’s redefining what modern luxury feels like.

Switzerland