Our history

1994-present

1994

Hilario de la Mata, alongside a select group of experts, began charting unexplored and uncharted paths across Africa. This vision gave birth to NUBA—a name that sparks curiosity and adventure, inspired by a warrior tribe from southern Sudan. Before long, it became a symbol of extraordinary discoveries and unparalleled experiences across the African continent.

1995

NUBA made a pivotal move by opening its first travel boutique on María de Molina, where it introduced discerning travelers to the thrill of luxury safaris in Africa. This milestone marked the beginning of exclusive, tailor-made adventures that allowed guests to experience the continent’s breathtaking landscapes and wildlife with unmatched elegance and comfort.

1997

Over time, NUBA established itself as a leader in luxury travel to Asia—a continent of profound spiritual connection, where ancient traditions and sacred landscapes create a seamless harmony between the human and the divine. With its rich heritage and timeless wonders, Asia became a cornerstone of NUBA’s bespoke journeys.

2000

NUBA reached new heights of prestige by crafting two of the most legendary incentive trips inspired by the big screen: James Bond and Indiana Jones. These exclusive itineraries transported clients to breathtaking film locations around the world, blending adventure, cinematic allure, and luxury into an unforgettable travel experience.

2002

NUBA became a trailblazer as the first boutique travel company to offer Mongolia as a standalone destination. At a time when this remote land remained largely undiscovered by travelers, NUBA recognized its untamed beauty and unique allure, opening the door to an extraordinary and immersive adventure.

2005-2006

During this time, NUBA took a bold step forward with the launch of NUBA Central, solidifying its reputation as a pioneer in luxury travel. This milestone marked the beginning of exclusive expeditions to the Norwegian Arctic, where travelers ventured into the breathtaking landscapes of Northern Europe, immersing themselves in untouched wilderness while enjoying unparalleled comfort and sophistication.

2010

With Pablo del Pozo joining the ownership, NUBA expanded its portfolio to include Europe’s most refined destinations. From the timeless elegance of Italy, Greece, and France to the rugged beauty of Scotland and the sun-drenched Mediterranean, NUBA became the go-to expert for travelers seeking luxury, authenticity, and exclusive experiences across the Old Continent.

2011-2013

With its expansion into Seville, Bilbao, and A Coruña, NUBA cemented its presence across Spain. At the same time, Colombia was introduced as an exclusive destination—an enchanting land where vibrant streets pulse with the rhythm of dance, and the air is filled with the rich aroma of freshly roasted coffee.

2015

NUBA unveiled Zimbabwe as an exclusive African destination, offering discerning travelers the chance to explore its breathtaking landscapes. From the vast wilderness of Hwange National Park to the awe-inspiring Victoria Falls, every journey was designed to deliver unparalleled luxury and immersive experiences in one of Africa’s most captivating regions.

2016

As NUBA’s clients experienced the unparalleled thrill of sleeping in Antarctica’s first luxury camp, the company was also marking a new chapter with the opening of its first office in Barcelona. This milestone not only expanded NUBA’s presence but also introduced new premium services in one of Spain’s most vibrant and cosmopolitan cities.

2019

In a groundbreaking chapter of its history, NUBA expanded beyond borders with the acquisition of Lozano Travel and ITG in Mexico. This strategic move solidified its position as the crown jewel of luxury travel, making it the largest high-end travel company in the Spanish-speaking market.

2020

This year, NUBA took luxury travel to new heights by introducing one of the first space tourism experiences in partnership with Virgin Galactic. This groundbreaking venture opened a new realm of possibilities for the most adventurous and visionary travelers, redefining the limits of exploration.

2022

In a defining moment of its journey, NUBA unveiled its first flagship store on Madrid’s prestigious Serrano Street—an oasis of elegance and sophistication where extraordinary travel dreams are meticulously crafted into unforgettable experiences.

At the same time, NUBA expanded its horizons by introducing Saudi Arabia as a new luxury destination, offering travelers the rare opportunity to explore one of the world’s last untouched natural treasures.

2023

That same year, NUBA was honored with the prestigious Best Supplier Knowledge award from Serandipians by Traveller Made, a testament to its expertise and excellence in luxury travel. Expanding its presence, NUBA opened a second flagship store in Valencia, offering travelers in the region a new gateway to bespoke, extraordinary experiences.

Additionally, the firm ventured into the Kingdom of Mustang, a hidden gem in the Himalayas, where travelers could immerse themselves in the last secret stronghold of authentic Tibetan culture and untouched landscapes.