Today we celebrate World Tourism Day, dedicated to recognizing the transformative power of travel and exploring our exciting world.
From NUBA we are very proud to have participated for the second consecutive year in Solidarity Xmas Tree; the solidarity event that brings together the most prominent luxury brands in the sector in a display of creativity and social commitment.
Creating Magic with Lorenzo Caprile
The third edition of the Solidarity Xmas Tree route in Madrid began on November 21 at our flagship store on Serrano Street. This year, we partnered with renowned designer Lorenzo Caprile to create a tree that dazzles with its unique and creative design.
Caprile’s tree, which has illuminated our store until November 27, has been a work that represents globality and sustainability through the circular economy. Made from recycled hangers from 129 locations in 78 countries, this tree symbolizes global collaboration for a sustainable purpose.
Exclusive Experiences for Our Visitors
All those who came to discover our tree and visit our boutique office in NUBA Serrano during the week of November 21-27, were entered into an exclusive draw for a stay at NOBU Marbella. Congratulations to the winner!
In addition, those who followed the Solidarity Xmas Tree Route through the participating boutiques had the chance to win a stay at Sha Wellness Clinic, a unique experience for an unforgettable holiday season.
Solidarity Xmas Tree Solidarity Auction and Gala Dinner
Finally, last November 28th, NUBA had the honor of participating in the closing gala dinner of the 7th edition of Solidarity Xmas Tree, held at the emblematic Teatro Real in Madrid.
Unique trees designed by the world’s most important luxury brands were auctioned by Christie’s – one of the oldest and most famous auction houses in the world – contributing to an evening of elegance and generosity.
The winner of the NUBA tree, designed by Lorenzo Caprile, will enjoy not only the exclusivity of this masterpiece, but also a stay at the Belmond Hotel Cipriani in Venice, courtesy of our collaboration with Belmond Hotel Cipriani and Pablo Fernández Arnaiz.
This special evening not only marked the closing of the charity auction and the delivery of the trees to their new homes, but also the celebration of the success of Solidarity Xmas Tree. This event, which combines solidarity, luxury and creativity, has contributed this year to support the foundations Proyecto Persona and Fundación Apsuria, promoting the inclusion of people with disabilities; and the full proceeds of the auction will go to both associations.
We are deeply grateful to Solidarity Xmas Tree for once again offering us the opportunity to be part of such a meaningful event. And we would like to give special thanks to all the participants and collaborators who make this union of solidarity and luxury possible.
Thank you for being part of our mission to make the world a more just and caring place!
