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Most Visited Countries of 2023

Welcome to a winter world where the thrill of skiing merges with the unparalleled elegance of elite huts!

Therefore, we would like to invite you to the last trip of the year; a journey through time and the map in which to explore the places that have shone with their own light, the destinations that have left their mark on the hearts of our travelers throughout 2023.

Each of these countries tells a unique story of adventure and amazement, and they have been much more than points marked on the map; they have been travel dreams come true, they have been unforgettable and transforming experiences… They have been the proof that each year that comes has new horizons to reveal and discover.

Join us and discover the most visited countries in 2023!

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Japan, the garden of the Kami

Just as a torii arch, solemn and perfect, marks the entrance to the great Japanese temples, Japan is the gateway to a world unlike anything ever seen or imagined. A perfect blend of tradition and modernity, the archipelago makes this distinctive character a source of pride and a personal brand that transcends its borders and conquers those who know it. Nara, Kyoto, Osaka, Tokyo, Nagoya… These are names you hear all over the world, but only understand once you have been there. Japan is a destination you always want to return to; an island to be shipwrecked on.

Top 2023 experience in Japan

Get away from the most typical Japan and travel by catamaran to the island of Naoshima, an unknown corner of the archipelago entirely dedicated to art, where the everyday becomes extraordinary, giant pumpkins grow by the sea and everything has a certain pop art touch.

Equilibrio y Bienestar Shapes by NUBA

Botswana, the fruits of Okavango

To travel to Botswana is to walk through a land without limits, without boundaries and without fear. One of those places that seem alien to the hand of man. In this paradise of the wildest and purest freedom you can enjoy the best safaris in all of Africa, those in which you just have to sit and wait for the most amazing spectacle to begin. From the burning sands of the Kalahari to the verdant grasslands of the Okavango Delta, the animal kingdom flourishes in all its splendor and invites visitors to care for and enjoy it.

Top 2023 experience in Botswana

Experience, first hand, the largest zebra and wildebeest migration on the African continent and accompany the wild herds on their way to the Makgadikgadi and Nxai Pan plains. A true spectacle of nature, unique in the world.

Bridgets Bardo James Turell Shapes by NUBA

Wellness: La perfección del círculo y su constante renovación

El círculo, que nunca finaliza porque es principio y fin en una misma forma, supone el bienestar en sí mismo. Fluido y constante, cerrado e íntimo, esta forma nos transporta a un mundo de bienestar eterno.

Plenitud 360 Shapes by NUBA

Gastronomía: El equilibrio del triángulo en un solo bocado

La solidez del número 3 forma la estructura del triángulo, representando el equilibrio preciso entre los sabores, olores y estética perfecta e innovadora que se manifiesta en la armonía de cada plato.

Colaboración exclusiva con expertos

Colaboramos con los principales expertos nacionales en las tres verticales que dan comienzo a esta nueva andadura: el arte más sublime, el poder del bienestar y la capacidad multisensorial de la gastronomía. Estos referentes en el mundo del lujo aportan su experiencia a nuestros 30 años de excelencia, garantizando experiencias únicas y exclusivas que dejarán una huella imborrable en nuestros clientes.

Nuestros Expertos

Carmen Huerta, Beatriz Villaroya y Carmen Ballesta amplían su mirada del arte a través de las 7 disciplinas artísticas y sus interconexiones, contando con una red mundial de contactos en los sectores culturales de la industria de las artes, el lujo y la moda.

Expertos Arte NUBA

Paloma Ruiz-Blanco e Ignacio Trenas forman el equipo de SANA, ofreciendo un enfoque clínico basado en la prevención, con líneas de trabajo natural y sofisticado.

Alejandra Ansón y Miguel Bonet son apasionados de la comida y los negocios, participando en muchos casos de éxito que les han proporcionado las claves para triunfar en el amplio universo del Food & Wine.

Alejandra Anson y Miguel Bonet

Chile, silver star

Distinctive even in its geography, with a slender and long body stretching across the southern half of the continent, Chile is a place that laughs and enjoys its differences, what makes it special. Lying between the Andes and the Pacific, its nature seems to form a collage in which all colors find a place: the reds and golds of the Atacama Desert, the brown tones of its bronze corraleros, the light blue shining in the lakes of Patagonia and the indescribable white of Tierra del Fuego. In the silence heard at the end of the road, Chile found the most beautiful verses.

Top 2023 experience

Feeling alone with the rugged beauty of Chilean Patagonia in a luxurious lodge lost in the middle of nature. Enjoy one of the most exclusive experiences in the country among mountains, jungles, glaciers or helicopter rides.

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En NUBA creemos que un destino no solo se visita, se vive. Con esta convicción nació Shapes by NUBA, un concepto innovador que convierte el arte, la gastronomía y el bienestar en la esencia de cada viaje. Ahora, de la mano de Euskadi Basque Conuntry Confidential, te abrimos la puerta a un territorio fascinante, a través de tres propuestas exclusivas que transforman la manera de viajar y convierten cada instante en Euskadi en una experiencia irrepetible.

Union Square has always been a meeting point in New York: markets, street art, historic bookstores, and an energy that shifts with every season. Facing the park, a 1911 Beaux-Arts building has reopened its doors after a complete renovation: W New York – Union Square. A hotel that blends contemporary style with the vibrant life of downtown.

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Hay lugares donde el vino no se bebe: se vive. En el Valle de Okanagan, en la Columbia Británica, cada sorbo es un paisaje, cada viñedo una estación, cada copa una historia contada entre lagos y montañas. Aquí, donde el sol del verano madura lentamente las uvas y el otoño pinta las colinas de escarlata y oro, el vino se convierte en un viaje en sí mismo.

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En NUBA creemos que la temporada festiva es un escenario para vivir lo extraordinario. Cada destino de esta selección ha sido curado no solo por su belleza, sino por su capacidad de transformar un viaje en memoria, y una estancia en un ritual de celebración. Porque el verdadero lujo no está en los lugares que visitas, sino en cómo eliges vivirlos.