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An exciting journey through the art and culture of Spain with Shapes by NUBA, where you can live exclusive artistic experiences.
Inspired by a villa, understood as the ideal home for our clients, this event was a multi-sensory immersion in four trending destinations for incentive travel in 2025.
Designed to offer a unique and immersive experience, “Villa NUBA” captured the essence of luxury travel and customized events.
A Journey Through the Senses
The event began with a warm welcome by Pedro Domínguez, General Manager of NUBA, Verónica Tabares, Director of MICE and DMC of the company, and Daniel Miranda, Commercial Director. During their presentation, they shared NUBA’s vision and mission in the field of incentive travel and events, highlighting emerging trends for 2025. With a special dynamic, they managed to capture the attention of all attendees, setting the stage for a night full of discoveries and experiences.
The centerpiece of the event was a dynamic activity, carefully designed to explore four trending destinations through a unique sensory experience. The countries were presented through the senses, offering guests a deep and educational immersion in each of them.
South Korea: Smell
The journey began in South Korea, represented through the sense of smell. Guests participated in an olfactory tasting of Jo Malone London‘s Intense collection, evoking the essence of the Asian country.
NUBA proposes an incentive travel program in South Korea that combines the rich tradition and modernity of the country with experiences that include the changing of the guard ceremony at the Gyeongbok Palace, visits to the Gwangjang Market, the Demilitarized Zone, dinners at the Seoul Museum of Contemporary Art; or an exciting bullet train ride to Busan, where travelers can enjoy a scenic cable car, a tea ceremony with a monk and the serenity of the Ahopsan Bamboo Forest.
Peru: Gusto
The next destination was Peru, explored through the sense of taste. Attendees tasted exquisite Peruvian cuisine, including iconic dishes such as ceviche.
Peru is described as a dream between the sea and the clouds, where the sincerity of its people and the richness of its culture invite you to stay. NUBA offers exclusive activities for incentives such as a visit to Machu Picchu on the Hiram Bingham Train, a gala dinner at the San Francisco Convent in Cusco with a show of Andean gods or gastronomic workshops that allow travelers to immerse themselves in the culinary diversity of the country.
