Reserva de la Familia Tequila Presents: Once in a Generation
NUBA and Reserva de la Familia invite you on a singular journey through Tequila and
Guadalajara, celebrating 30 years of the world’s first Extra Añejo and 230 years of Cuervo family
heritage. Discover rare cask tastings, world-class cuisine and the centuries-old artistry behind
Cuervo’s crown jewel in an experience as exclusive as the small-batch spirit itself.
About the Experience
Where Art, Flavor and Legacy Meet
In celebration of its 30th anniversary, Reserva de la Familia extends an invitation reserved for the discerning few: a once-in-a-generation journey to the birthplace of Mexico’s most storied spirit. This world-class itinerary has been curated with the same meticulous devotion that created the world’s first Extra Añejo and defines each hand-selected barrel and artfully crafted bottle of Reserva de la Familia. Every detail reflects the artisanal precision and uncompromising luxury of Reserva de la Familia; the crown jewel of the 11th- generation Cuervo family. Some experiences cannot be replicated. This is one of them.
Highlights
1.
Private tastings of never-before-released rare casks in the Reserva de la Familia cellar, led by Maestro Tequilero Alejandro Coronado
2.
Intimate culinary experiences curated by Chef Javier Plasencia of Jazamango and MICHELIN-starred Animalón and Sommelier Patricio Rivera Rio of MICHELIN-starred KOLI
3.
– A personal tour of La Rojeña, the world’s oldest tequila distillery
4.
Sunrise breakfast at the Cuervo estate agave fields – a UNESCO World Heritage Site
5.
Private tour Jorge Mendez Blake’s art studio, the artist behind the 2015 Reserva de la Familia Extra Añejo Artist Box, learning the craftsmanship behind his most celebrated works
6.
Travel enviably with private helicopter transfer between Guadalajara and Tequila, MX
7.
Boutique stays rooted in local history and exceptional details that bring to life the culture and heritage behind Reserva de la Familia
8.
Guided Huichol artisan workshop designing your very-own custom beaded Reserva de la Familia box, handmade tribal art from the indigenous people of Mexico
The Invitation
Crafted for Those Who Appreciate the Exceptional
This experience is designed for curious minds and discerning travelers who seek meaning in every detail. For those who understand that true luxury lies in authenticity and craftsmanship passed down through 11 generations. Limited spots available for this once-in-a-generation
celebration.
The Collaboration
Two Icons, One Vision
When two houses dedicated to excellence unite, something extraordinary emerges. Reserva de la Familia and NUBA come together to reveal Mexico through its finest expressions — where 230 years of tequila mastery, contemporary artistry and culinary innovation intertwine to create an unforgettable, once in a generation experience.