{"id":36432,"date":"2026-03-13T15:24:14","date_gmt":"2026-03-13T14:24:14","guid":{"rendered":"https:\/\/nuba.com\/?p=36432"},"modified":"2026-03-16T17:35:48","modified_gmt":"2026-03-16T16:35:48","slug":"nuba-joins-virtuoso-the-worlds-leading-global-network-in-luxury-travel","status":"publish","type":"post","link":"https:\/\/nuba.com\/en\/blog\/nuba-joins-virtuoso-the-worlds-leading-global-network-in-luxury-travel\/","title":{"rendered":"NUBA joins Virtuoso\u00ae, the world\u2019s leading global network in luxury travel"},"content":{"rendered":"\t\t
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\n\t\t\t\tNUBA continues to strengthen its international presence.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our entry into Virtuoso\u00ae<\/strong>, the world\u2019s leading global network in luxury travel, reinforces our position in the high-end travel<\/strong> segment and connects us to a global platform that brings together some of the industry\u2019s most influential partners<\/strong>.<\/p>

The integration into Virtuoso includes both our outbound travel agency, NUBA<\/strong>, and our DMC, NUBA Insider<\/strong>, which will operate as a specialized partner in Spain and Portugal. Through this dual presence, we expand our ability to connect international travelers with exclusive experiences<\/strong> across the region, while gaining access to a global network<\/strong> of top-tier hotels, destinations, and travel partners. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A unique way of understanding travel<\/h2>

For us, travel is not just about choosing a destination, but about crafting experiences <\/strong>that become lasting memories.<\/p>

Since the beginning, we have worked with the ambition of redefining the concept of travel<\/strong>, creating transformative experiences<\/strong> that inspire and enrich, always guided by originality, individuality, and a vision of luxury rooted in meaning and emotion.<\/p>

We design each itinerary on a fully personalized basis<\/strong>, creating unique stories shaped by knowledge, sensitivity, and meticulous attention to detail. This way of traveling is supported by an international network of carefully selected partners<\/strong> and a strong commitment to respecting the places and communities we visit, promoting responsible tourism<\/strong> with a positive impact on every destination. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shapes by NUBA, new ways to explore the world<\/h2>

Within our creative universe, Shapes by NUBA<\/strong> is one of the projects that best reflects our identity. It is a collection of experiences conceived from a different perspective, centered on art, gastronomy, and wellness, inviting travelers to discover the world through new cultural and natural sensibilities. <\/p>

Each proposal is created with the intention of going beyond the traditional journey<\/strong>, shaping experiences that surprise, inspire, and leave a lasting impression on those who live them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Expanded global access<\/h2>

Virtuoso\u00ae brings together more than 1,200 agencies and 20,000 advisors across 58 countries, and maintains preferred partnerships<\/strong> with over 2,300 hotels, resorts, airlines, cruise lines, and tour operators worldwide.<\/p>

Being part of this network allows us to expand our access to privileged partnerships<\/strong>, exclusive experiences<\/strong>, and distinctive benefits<\/strong> for our travelers, strengthening our ability to design unique journeys and to further elevate the level of personalization that defines every NUBA experience.<\/p>

Our integration into Virtuoso\u00ae marks a new step in our journey and reaffirms our way of understanding travel: through knowledge, creativity, and access to the very best the world has to offer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

NUBA joins Virtuoso\u00ae, the leading network in luxury travel, strengthening its international recognition alongside some of the most influential partners in the industry.<\/p>\n","protected":false},"author":10,"featured_media":36435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[305],"tags":[],"class_list":["post-36432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuba-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts\/36432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/comments?post=36432"}],"version-history":[{"count":6,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts\/36432\/revisions"}],"predecessor-version":[{"id":36469,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts\/36432\/revisions\/36469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/media\/36435"}],"wp:attachment":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/media?parent=36432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/categories?post=36432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/tags?post=36432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}