{"id":29010,"date":"2025-02-14T14:11:26","date_gmt":"2025-02-14T14:11:26","guid":{"rendered":"https:\/\/nuba.com\/?p=29010"},"modified":"2025-02-20T20:14:28","modified_gmt":"2025-02-20T20:14:28","slug":"nuba-un-rebranding-que-marca-el-futuro-del-lujo","status":"publish","type":"post","link":"https:\/\/nuba.com\/en\/blog\/nuba-un-rebranding-que-marca-el-futuro-del-lujo\/","title":{"rendered":"NUBA: A rebranding that marks the future of luxury"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29010\" class=\"elementor elementor-29010 elementor-29009\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e58f00c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e58f00c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9668311\" data-id=\"9668311\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49e3f65 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"49e3f65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLuxury has evolved. It is no longer just a matter of exclusivity, but of meaning. At NUBA, we have been redefining the art of travel for 30 years, designing experiences that go beyond the conventional.    \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f11c31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f11c31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb221ca\" data-id=\"cb221ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5dc91 elementor-widget elementor-widget-text-editor\" data-id=\"8a5dc91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, we are taking another step forward with a <strong>transformation<\/strong> that not only renews our image, but also strengthens our essence.<\/p>\n<p><strong>NUBA&#8217;s visual identity <\/strong>is evolving to reflect what we have always been: a global, innovative and pioneering brand in<strong> luxury tailor-made travel<\/strong>. But this change is much more than aesthetics, it is a statement of intent. A reaffirmation of our philosophy and our <strong>commitment to excellence<\/strong>.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09520da elementor-widget elementor-widget-image\" data-id=\"09520da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-1024x684.jpg\" class=\"attachment-large size-large wp-image-29045\" alt=\"NUBA vista a\u00e9rea\" srcset=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-1024x684.jpg 1024w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-300x200.jpg 300w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-768x513.jpg 768w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-1536x1026.jpg 1536w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-739x494.jpg 739w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-395x264.jpg 395w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-788x526.jpg 788w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos-600x401.jpg 600w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-viajes-exclusivos.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faabddf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faabddf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3837f7b\" data-id=\"3837f7b\" data-element_type=\"column\" data-e-type=\"column\" id=\"ferrat\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd4cc4f elementor-widget elementor-widget-text-editor\" data-id=\"bd4cc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A manifesto that defines us<\/h2>\n<p><a href=\"https:\/\/nuba.com\/en\/\"><strong>Traveling with NUBA<\/strong><\/a> is to enter into a personal story, tailor-made for each traveler. We design each experience with precision, exclusivity and authenticity, exploring the most unique corners of the world. We move away from the ordinary to offer tourism that has a positive impact on each destination, always keeping our promise of innovation and excellence.  <\/p>\n<p style=\"padding-left: 40px;\"><em>Our essence remains intact, but our approach is even more ambitious. We want NUBA to be the definitive reference for the contemporary traveler who seeks authentic, personalized luxury without artifice. <\/em><\/p>\n<p style=\"padding-left: 40px;\"><strong>Pablo del Pozo, President of NUBA<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0295d1e elementor-widget elementor-widget-image\" data-id=\"0295d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-1536x1024.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-29001\" alt=\"NUBA playa\" srcset=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-1536x1024.jpg 1536w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-300x200.jpg 300w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-1024x683.jpg 1024w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-768x512.jpg 768w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-739x494.jpg 739w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-395x263.jpg 395w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-788x525.jpg 788w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa-600x400.jpg 600w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/NUBA-playa.jpg 1935w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9d66ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9d66ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b659281\" data-id=\"b659281\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cd8eea elementor-widget elementor-widget-text-editor\" data-id=\"0cd8eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A timeless image that looks to the future<\/h2>\n<p>The evolution of our image is the visual expression of our philosophy. Our <strong>new logo<\/strong> conveys modernity and minimalism. The clean lines reflect precision, while the combination of curved and straight lines symbolizes the duality between structure and freedom. Our <strong>earthy color palette<\/strong> connects with our roots and conveys calm, sophistication and a deep respect for the world we explore.   <\/p>\n<p>We present a perfect balance between subtlety and forcefulness; a <strong>timeless visual identity<\/strong> that allows us to continue leading the industry, maintaining the essence of NUBA and projecting it into the next 30 years.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5ec04 elementor-widget elementor-widget-gallery\" data-id=\"ea5ec04\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;2&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;15&quot;,&quot;sizes&quot;:[]},&quot;aspect_ratio&quot;:&quot;9:16&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Amansara-Camboya.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ea5ec04\" data-elementor-lightbox-title=\"Amansara Camboya\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkwMzksInVybCI6Imh0dHBzOlwvXC9udWJhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL0FtYW5zYXJhLUNhbWJveWEuanBnIiwic2xpZGVzaG93IjoiZWE1ZWMwNCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Amansara-Camboya.jpg\" data-width=\"750\" data-height=\"1333\" aria-label=\"Amansara Camboya\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Aman-i-Khas-Wellness.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ea5ec04\" data-elementor-lightbox-title=\"Aman-i-Khas Wellness\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjkwMzcsInVybCI6Imh0dHBzOlwvXC9udWJhLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL0FtYW4taS1LaGFzLVdlbGxuZXNzLmpwZyIsInNsaWRlc2hvdyI6ImVhNWVjMDQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Aman-i-Khas-Wellness.jpg\" data-width=\"1012\" data-height=\"1799\" aria-label=\"Aman-i-Khas Wellness\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c689a8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c689a8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7625c7c\" data-id=\"7625c7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8140646 elementor-widget elementor-widget-text-editor\" data-id=\"8140646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Solid pillars for a new stage<\/h2>\n<p>This transformation is not only reflected in our image, but also in the consolidation of our values. At NUBA, <strong>safety<\/strong>, <strong>differentiation<\/strong>, <strong>personalization<\/strong>, <strong>comfort<\/strong> and <strong>exclusivity<\/strong> are the foundations on which we build each trip. <\/p>\n<p>We are committed to constant <strong>innovation<\/strong> and the pursuit of excellence, with a <strong>team of expert<\/strong> travel designers who work tirelessly to exceed the expectations of the most demanding clients.<\/p>\n<p>NUBA&#8217;s <strong>business strength<\/strong>, together with our commitment to talent and international expansion, reinforce our commitment to sustainable and responsible <strong>luxury tourism<\/strong>. NUBA is, and always will be, a big family, where our Travel Advisors are the best ambassadors of our passion for travel. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a9596c elementor-widget elementor-widget-image\" data-id=\"0a9596c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"960\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-29047\" alt=\"Plantaciones de t\u00e9 Vietnam\" srcset=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam.jpg 1440w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam-300x200.jpg 300w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam-1024x683.jpg 1024w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam-768x512.jpg 768w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam-739x494.jpg 739w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam-395x263.jpg 395w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam-788x525.jpg 788w, https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Plantaciones-de-te-Vietnam-600x400.jpg 600w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ba3c66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ba3c66\" data-element_type=\"section\" data-e-type=\"section\" id=\"lineas-negocio\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ce8919\" data-id=\"7ce8919\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d21d0f elementor-widget elementor-widget-text-editor\" data-id=\"9d21d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>New business lines, the same essence<\/h2>\n<p>To accompany our transformation, we consolidated <strong>four business lines<\/strong> that reinforce our global presence and our leadership in the luxury sector:<\/p>\n<ul>\n<li>&#8211; <strong>NUBA<\/strong>: The essence of our company. We design <strong>exclusive<\/strong> and tailor-made <strong>trips<\/strong>, with privileged access to the most important <a href=\"https:\/\/nuba.com\/viajes\/\"><strong>destinations<\/strong><\/a> destinations and absolute personalization in every detail. Our team of travel designers works hand-in-hand with each client to create unique itineraries, integrating <a href=\"https:\/\/nuba.com\/en\/travel-experiences\/\"><strong>private experiences<\/strong><\/a> and unrepeatable moments that reflect their lifestyle.  <\/li>\n<\/ul>\n<ul>\n<li>&#8211; <strong>NUBA Luxury Incentives &amp; Events<\/strong>: Corporate travel, <a href=\"https:\/\/nuba.com\/en\/travel-company\/company-trips-events\/\"><strong>events<\/strong><\/a> events and <a href=\"https:\/\/nuba.com\/en\/travel-company\/company-trips-incentives\/\"><strong>incentive programs<\/strong><\/a> designed to inspire, connect and elevate brand experiences. From strategic meetings to custom-designed experiences for companies, NUBA Luxury Incentives &amp; Events <a href=\"https:\/\/nuba.com\/en\/travel-company\/\"><strong>companies<\/strong><\/a> most demanding companies. We design each event with meticulous planning and a unique approach that reinforces each company&#8217;s identity and values.  <\/li>\n<\/ul>\n<ul>\n<li>&#8211; <strong>NUBA Insider:<\/strong> Our hosts in <a href=\"https:\/\/nuba.com\/en\/dmc-incoming-spain\/\"><strong>Spain<\/strong><\/a> y <a href=\"https:\/\/gruponuba.net\/mx\/dmc\/\"><strong>Mexico<\/strong><\/a>. With in-depth knowledge and an exclusive network, we create <strong>luxury itineraries<\/strong> that guarantee exceptional experiences. We take care of every detail, from access to exclusive locations to the design of <strong>customized experiences<\/strong>, ensuring total immersion in the essence of each destination.  <\/li>\n<\/ul>\n<ul>\n<li>&#8211; <strong>NUBA Lab<\/strong>: A space where we turn our experience into an opportunity for brands and companies in the luxury sector. We help develop <strong>innovative strategies<\/strong>, exploring new forms of personalization and differentiation. We design pioneering experiences and generate <strong>strategic alliances<\/strong> that raise the standard of exclusivity, offering tailor-made solutions for brands seeking to reinvent themselves in the luxury market.  <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5918dc elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"e5918dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Habitas-Al-Ula-1536x1024.jpg\" alt=\"Nuevas l\u00edneas negocio NUBA\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Gastronomia-en-el-desierto-Habitas-Al-Ula-1536x1024.jpg\" alt=\"Gastronom\u00eda en el desierto Habitas Al-Ula\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Templo-funerario-de-Hatshepsut-1536x1024.jpg\" alt=\"Viaje incentivos NUBA Egipto\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/Fabrica-Ignant-Monika-Mroz-1536x1023.jpg\" alt=\"Fabrica Ignant Monika Mroz\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-faa31a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"faa31a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e777e\" data-id=\"17e777e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fed1ee2 elementor-widget elementor-widget-text-editor\" data-id=\"fed1ee2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The beginning of a new era<\/h2>\n<p>The <strong>new NUBA<\/strong> is the result of three decades of experience, evolution and passion for travel. This transformation is a reflection of our desire to <strong>continue leading the luxury sector<\/strong> with a unique value proposition. An evolution that respects our origins and strengthens our future, with solidity, honesty, exclusivity and innovation as the cornerstones.  <\/p>\n<p>A new chapter begins, but the essence remains intact: we continue to explore, innovate and <strong>design experiences that transcend time<\/strong>, because at NUBA, the journey never ends.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55b771 elementor-widget elementor-widget-image\" data-id=\"f55b771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/nuba.com\/wp-content\/uploads\/2025\/02\/logo-isotipo-favicon.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-29086\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NUBA&#8217;s new visual identity redefines luxury and reflects our innovative evolution as a leader in the bespoke travel industry.<\/p>\n","protected":false},"author":10,"featured_media":29236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[305],"tags":[],"class_list":["post-29010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuba-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts\/29010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/comments?post=29010"}],"version-history":[{"count":36,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts\/29010\/revisions"}],"predecessor-version":[{"id":29507,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/posts\/29010\/revisions\/29507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/media\/29236"}],"wp:attachment":[{"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/media?parent=29010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/categories?post=29010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nuba.com\/en\/wp-json\/wp\/v2\/tags?post=29010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}